Chinese millennials are known to be big spenders. They are not afraid to make a large purchase in a heart beat. Credit Suisse Research Institute explores what grants these young shoppers the confidence to make these jaw-dropping purchases by breaking down differences between affluent millennials...
Join us as we investigate China's club of ultra-high net worth individuals (UHNWI) -- a group of people with $USD300 million or more in liquid financial assets, and answer a question that all brands trying to access these ultra-rich Chinese ask at one point: Just where...
Chinese consumers may have far more cash at their disposal than previously thought, and they're not afraid to flash it. Let's take a closer look at their success and what the future may look like. Spending power underestimated According to research by the government-backed Chinese Academy of...
There are currently over 6 million "High Net Worth Individuals" (people with over a million USD in assets) spread across China and America. Though America boasts over 5 million HNWI, China has been catching up over the last few years with, now with a million...
If you were to over-generalise the wealthy young consumer, you'd typically get two types of people: 'Fuerdai' ('second generation rich) or millennials who have inherited wealth from their parents and spent it on luxury goods in order to gain status and post-90s folks who focus...
Many experts and analysts have predicted a decrease in sales of luxury goods and services as consumers are becoming more and more cautious of their future, preferring to keep their money instead of spending it. This reality has worried brands across the globe, with some...
