Many luxury brands have been using WeChat to make the most out of Mother's Day this year, whether it's promoting collections, boosting store traffic or simply improving customer relations. With the popular holiday still fresh in our minds, let's have a look at different ways...
This year's Valentines Day was a resounding success for many businesses. In the past couple weeks, luxury brands’ social media accounts have been filled with both localized campaigns and Valentine’s Day products that seem to translate to Chinese audiences alongside their Western debut. With the...
As already mentioned in our past article, WeChat is dominating across social media platforms in China, with WeChat users making 2.1 billion minutes of free calls and exchanging 46 billion red packets (hongbao) on WeChat during the past Chinese New Year 2017, five times more...
As Chinese New Year fell in February 2016, Chinese tourists contributed over $548 million worth in the month alone, leaving tourism and hotel managers in surprise. And as the 2017 CNY edges just around the corner, one golden question stands out for business owners in Australia. Just...
