On May 8, to prepare followers for Mother’s Day, Coach launched a photo-sharing campaign where participants would be able to upload photos with their mothers on WeChat to get entered into a contest for a free handbag.
- The premise was straightforward: fellow WeChat users would be able to place in votes for entries that they liked, and at the end the user with the most votes on their photo would receive a handbag.
To give followers a nudge in the right direction, the brand also posted three examples of photos featuring KOL mothers and daughters wearing Coach clothing and accessories, complete with links to purchase the products in the pictures.
Source: Jing Daily
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