Designer Fashion brand Givenchy decided to go with a different approach than other luxury brands during this year’s Mother’s Day. Instead of focusing their efforts through brand-customer interaction, they opted for the usage of Chinese actor Xu Weizhou, a KOL who is especially popular among millennials.
With Xu Weizhou’s help, Givenchy was able to upload a marketing video promoting one of their bags.
The video that Givenchy posted on WeChat features Xu explaining why he thinks the AW16 blue Horizon bag designed by Riccardo Tisci will be the perfect gift for his mother
Source: Jing Daily