For the 2018 Chinese New Year, Louis Vuitton created a cartoon dog for the Chinese New Year.
This dog can be found across all of the brand’s digital channels, including as a set of WeChat digital stickers (or emoji) that users can download and use when chatting with others.
The dog also features in a video that Louis Vuitton shared on its online store, WeChat, and Weibo.
Source: SCMP
