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Shisheido introduces ‘Encounter sunlight, awaken fair skin’ hashtag

Shiseido launched a campaign on Weibo reflecting the sun protection and skin whitening craze that persists among Chinese consumers.


  • The brand invites its fans to follow its official Weibo page (@SHISEIDO资生堂官方微博), answer what three Shiseido sun-protection products are appropriate for three different situations, and refer the campaign post with the hashtag “encounter sunlight, awaken fair skin” (Chinese: #邂逅无隙阳光,唤醒肌肤白皮书#) to three friends.


Winning participants will be awarded products from Shiseido’s Urban Environment UV Protection line.


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