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Swarovski uses KOLs and WeChat’s Mini Program feature to celebrate Mothers Day

Swarovski’s Mother’s Day campaign invited celebrities and KOLs to send wishes to their mothers and also explain why Swarovski’s products make the perfect gift to WeChat users.


Swarovski added a slight twist to the campaign however — the campaign itself along with the boutique where users can purchase the recommended gifts are all contained on a mini-app within WeChat, allowing users to share it with friends as easily as they would share a contact.


With this campaign, Swarovski has become one of the latest luxury brands in China to have utilised WeChat’s new mini program feature and that in turn, will pay off in the long run as other brands and consumers will look to them as leaders with this function.



Source: Jing Daily

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