Any brand with a successful WeChat marketing strategy knows WeChat isn’t just a platform to publish content. It’s a medium that gives brands the ability to connect and serve their customers, and that can mean responding to hundreds of messages and comments from users. As...
WeChat is one of the largest and most influential social media platforms globally. In just 7 years, Tencent's Chinese super app has reached over 1 billion MAU. Comparatively, Facebook took almost 9 years to reach a billion. The steps WeChat will take going forward will...
WeChat is often shown as one of the most popular apps in China, if not the most. Despite this, it still has enormous room to grow, with many different aspects that could be changed for the better. With this in mind, the team WeChat attempts...
With a figure of a billion monthly active users as of the second half of 2017, and undoubtedly increasing, WeChat is clearly doing something right. From WePay to mini-programs, WeChat has become a program brimming with functionality. In 2018, what more is there for WeChat...
With a figure of a billion monthly active users as of the second half of 2017, and undoubtedly increasing, WeChat is clearly doing something right. From WePay to mini-programs, WeChat has become a program brimming with functionality. In 2018, what more is there for WeChat...
With a figure of a billion monthly active users as of the second half of 2017, and undoubtedly increasing, WeChat is clearly doing something right. From WePay to mini-programs, WeChat has become a program brimming with functionality. In 2018, what more is there for WeChat...
With a figure of a billion monthly active users as of the second half of 2017, and undoubtedly increasing, WeChat is clearly doing something right. From WePay to mini-programs, WeChat has become a program brimming with functionality. In 2018, what more is there for WeChat...
To celebrate its latest lipstick, the KissKiss Matte collection, Guerlain partnered with a major player in duty-free shopping, Sunrise Duty-Free, to create a WeChat game. Within 10 days of its launch, the campaign attracted 18,582 page views and 10,000 players. Bonhomme says, “a standard post is not enough anymore....
Australian companies need to rethink the way they advertise to Chinese consumers Summary: Because of the overload of television and print media advertising in China over the past decade, the Chinese consumer has become desensitised to it. Furthermore, with the growing majority of China's wealthy consumer force...
The rapidly evolving Chinese traveller is one that will dramatically shift the state of the tourism industry in Australia. In the past we have looked at Chinese tourism in Australia and have learnt about what is driving Chinese travellers to Australia. Today we will be...
