Travel
- 290 million users took a trip this holiday season
- Guangzhong, Beijing, Shenzeng were the most frequented areas
- On January the 20th, migration users hit it’s peak followed by a steady decrease up until the 23rd
- Hong Kong and Taiwan were the most visited destinations abroad, followed behind by USA, Japan and Macau
- Travelling abroad without a wallet is becoming more prevalent, noticeably in South Korea
Red Packets
- 46 billion Red Packets were exchanged during the Spring Festival holiday
- The most exchanged were between Guangdong to Hunan
- Typically the Red Packet exchange was most common between Male-to-Male, making up 32.4% of all exchanges
- Guangdong users took the lead in sending and receiving Red Packets
Sticker Usage
- Users born in the 90s made up 37% of sticker senders
- Usage of the sticker feature is directly correlative of age; the older the user demographic, the less stickers sent
Video and Voice Calls
- WeChat users made 2.1 billion minutes worth of calls
- Male-to-Female calls make up 31% of all calls, followed by Female-to-Female at 29% and Female-to-Male at a close 26%
- Unsurprisingly, Male-to-Male calls sit at a drastically lower percentage at only 14%
If you’re looking to learn more about WeChat and how your brand can use it for success within the Chinese market, we’ve compiled these 3 links to get you started!
WeChat! The Next Wave To Social And Financial Success?
23 Expert Tips that will take your WeChat Marketing to the next level!
WeChat Marketing Agency – Trusted By Top Australian Brands – WeChat Setup and Maintenance
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