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Harrolds & Tom Ford Event

Harrolds & Tom Ford Event

Event: Harrolds Luxury Department store in Sydney invited selected members of Zoomspeed Black group (A Luxion Club) to celebrate the launch of the Tom Ford James Bond collection.

Marketing: Following the event, we encouraged all our affluent attendees to share photos and content via their social media.

Results: $20k+ sales on the night. Great exposure for Harrolds and Tom Ford within a key demographic. Many Zoomspeed members are already VIP Customers, some have spent more than $20k just themselves in the past year.

Category

Event, Social Media

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