Event: Harrolds Luxury Department store in Sydney invited selected members of Zoomspeed Black group (A Luxion Club) to celebrate the launch of the Tom Ford James Bond collection.
Marketing: Following the event, we encouraged all our affluent attendees to share photos and content via their social media.
Results: $20k+ sales on the night. Great exposure for Harrolds and Tom Ford within a key demographic. Many Zoomspeed members are already VIP Customers, some have spent more than $20k just themselves in the past year.
Event, Social Media