Live streaming has become the most popular video format with over 325 million online viewers in total (a whopping 45.8% of Chinese netizens). The impact is even more evident in its revenue which is predicted to be a US$5 billion market by the end of 2017, making...
One of the most common issues for brands wanting to expand into China's vast market is an inability to decide upon on the right strategy to streamline the expansion. Many brands in the past have accessed this market to great success, including Coca-Cola, McDonalds, Apple and...
Early adoption of marketing tools for luxury brands in China is crucial, due to the impact it has in changing the way a brand is associated with said tool. With China's market being highly competitive and unparalleled in scale, the importance of being the first on...
China's market is booming -- as we all know! With a quarter of luxury goods spending being accounted for by China, expansion into this foreign territory is rapidly gaining popularity among brands like never before. Due to linguistic and cultural differences, increasing awareness among local...
For a long time, the luxury automobile has long been a symbol of success, as well as a necessary mode of transportation. Exclusivity, the most enduring factor in luxury, has rested on the prestige of the marque and the quality, comfort, design or performance of...
Here at Luxion Media, we have talked a lot about WeChat and Weibo as the goto Social Media platforms in China. So how exactly can these platforms be used as a marketing tool for brands? We have compiled 20 of the best marketing campaigns on both...
WeChat is without a doubt one of the best marketing tools for businesses trying to establish themselves within the Chinese market, and in this day and age, a strong media presence is a must for businesses trying to gain recognition. Here, we've compiled 23 helpful...
Reports at Quartz Media claim that "In 2017's "new normal," luxury brands will have to work a lot harder to sell their pricey goods." From what we've seen so far, this does not seem to be too far from the truth. The Luxury Industry, 2016, 2017...
Ever since the Chinese began leading the way in global luxury consumption, businesses have taken advantage of this willing market. So with the Chinese New Year right around the corner, right now seems to be a time for luxury brands to take advantage of this cultural season right? Maybe not. What...
