Most luxury brands operating with a Chinese audience in mind should already have an idea of the number of Chinese in Australia. However, knowing the size of your audience is one thing but knowing what is driving their growth is another. Today we'll be looking...
Chinese luxury consumers, who have increasingly dominated the luxury industry over the past 15 year, have turned many traditional approaches to luxury obsolete. Today we will be looking at a new report titled "The Strategic Perspective on Luxury Goods" published by French Investment Bank Exane...
Join us as we investigate China's club of ultra-high net worth individuals (UHNWI) -- a group of people with $USD300 million or more in liquid financial assets, and answer a question that all brands trying to access these ultra-rich Chinese ask at one point: Just where...
Whether to promote brands, build customer relationships or just engage with their audience, Weibo has always been a vital tool in Chinese marketing. Although Weibo suffered heavily in 2011 from the rise of WeChat; over the last several years, Weibo's team has been working tirelessly and are now...
With more than 12 million official brand accounts, over 800 million monthly active users and 61% users consulting the platform more than a whopping 10 times every day WeChat has paved way for an unprecedented door to one-to-one communication with consumers. Despite its prominence, many brands have yet...
Today we will look at how Lane Crawford, dubbed as the "Harrods of the Far East" has been getting ahead of evolving Chinese shoppers, despite being affected by the low economic growth in China. The spokesman for this topic is none other than president of...
Earlier this week, digital intelligence firm L2 released its annual Digital IQ Index for Chinese Luxury 2017, benchmarking the digital performance of 89 different Luxury Fashion and Watches & Jewelry brands operating in China. The Digital IQ Index provides critical knowledge of opinion leaders, consumption...
Electronic device makers including Suga and other start-ups are looking to cash in on the so-called pet wearables boom in China. With millions of wearables being sold avidly every year in China, it's definitely worth it to take a closer look to see any potential implications. Wearables...
The short video industry in China has witnessed rapid development due to the popularity of smartphones and a more affordable mobile internet. Along with the growing prevalence of Chinese video platforms in the past decade, the industry will only get more prominent as time goes on. China’s short...
With over two thirds of WeChat and Weibo users shopping online every month, China's digital market is as exciting as ever! With that being said, have you ever wondered what goes through the mind of a Chinese consumer before their purchase of a product? Well,...
