In September 2016, Uk Luxury brand Burberry defied the tradition of a six-month-cycle fashion show schedule, by showcasing a collection at its first-eve 'See Now, Buy Now' fashion show. This move would "revolutionise the pace of luxury retail" (says Forbes). In light of Singles Day...
The short video industry in China has witnessed rapid development due to the popularity of smartphones and a more affordable mobile internet. Along with the growing prevalence of Chinese video platforms in the past decade, the industry will only get more prominent as time goes on. China’s short...
Live streaming has become the most popular video format with over 325 million online viewers in total (a whopping 45.8% of Chinese netizens). The impact is even more evident in its revenue which is predicted to be a US$5 billion market by the end of 2017, making...
Early adoption of marketing tools for luxury brands in China is crucial, due to the impact it has in changing the way a brand is associated with said tool. With China's market being highly competitive and unparalleled in scale, the importance of being the first on...
While it can be difficult to navigate China's sea of fashion bloggers on networking platforms like WeChat and Weibo, knowing who they are can be crucial for engaging Chinese consumers. The five bloggers below aren't only influencing consumers, but are setting out a path for...
Youku, launched a year after Youtube, has been following in the global video hosting service's footsteps, seeing impressive growth statistics with each year, with the number of monthly active users sitting at over 500 million and being regarded as "China's Youtube". However, throughout YouTube and Youku's...
As we've established in our previous article about the impact of live streaming, it has become a growing trend for the tourism industry, with companies using it as a tool to provide a more enticing and authentic experience. This purpose has also translated well for...
For an afternoon of discussion on new technologies and opportunities for luxury brands, the Luxury Society Keynote in Shanghai recently gathered executives from Baidu, Baume & Mercier, Bulgari, Dior, LVMH, Mei.com, Michael Kors, Nars, Sephora, Swarovski, Shiseido, Qeelin, UCO Cosmetics, Yixia Tech, and many more speakers, panelists,...
Live streaming whether used as a way of entertainment or as marketing for a particular event or person has caught on to become a very well-received feature on the web. The feature has quickly risen over the last several years to become a prominent aspect in...
