One of the most common issues for brands wanting to expand into China's vast market is an inability to decide upon on the right strategy to streamline the expansion. Many brands in the past have accessed this market to great success, including Coca-Cola, McDonalds, Apple and...
According to reports at the end of 2016, China made up 30% of the luxury market! Judging from their growth, soon they'll overtake the US as the highest value luxury market. For those operating in the region, knowing which brands have had success in the past will...
With China's outbound tourist numbers reaching 122 million in 2016 and rapidly increasing numbers of passports and travel visas issued for them, it's no secret that overseas travel in China has been growing in popularity. Though brands are aware of this trend, many are without sufficient insight, and...
Iconic in every sense of the word, and the very definition of luxury and craftsmanship, perhaps more so than any other brand in the word, Rolls-Royce constantly proves itself to be an irrefutably symbol of wealth and success -- especially in China. And now even with the Chinese...
Photo sharing sites have been crucial for brands in wanting to unveil their latest products to the Chinese market. One popular example is Pinterest. Both domestic and overseas luxury brands have benefited from Pinterest helping them reach out to Chinese consumers and attract buyers. In a unfortunate turn of...
There are currently over 6 million "High Net Worth Individuals" (people with over a million USD in assets) spread across China and America. Though America boasts over 5 million HNWI, China has been catching up over the last few years with, now with a million...
China's market is booming -- as we all know! With a quarter of luxury goods spending being accounted for by China, expansion into this foreign territory is rapidly gaining popularity among brands like never before. Due to linguistic and cultural differences, increasing awareness among local...
Destinations around the world are looking at virtual reality technologies to attract Chinese travelers. The VR platform offers the opportunity to reach China's younger and more affluent tech-savvy consumers. Although still in its early stages, it has already been divided across multiple high-end platforms including HTC's...
If you were to over-generalise the wealthy young consumer, you'd typically get two types of people: 'Fuerdai' ('second generation rich) or millennials who have inherited wealth from their parents and spent it on luxury goods in order to gain status and post-90s folks who focus...
In a recent report by BNP Paribas, "The Shopping Guide: Bloggers in China", fashion bloggers are said to "have filled a void on the internet ahead of luxury/fashion brands and publishers" in educating Chinese consumers about different global brands. The influx of rapid change has meant...
