This year's Valentines Day was a resounding success for many businesses. In the past couple weeks, luxury brands’ social media accounts have been filled with both localized campaigns and Valentine’s Day products that seem to translate to Chinese audiences alongside their Western debut. With the...
Here at Luxion Media, we have talked a lot about WeChat and Weibo as the goto Social Media platforms in China. So how exactly can these platforms be used as a marketing tool for brands? We have compiled 20 of the best marketing campaigns on both...
China has maintained its position as Australia's top wine export market, with the value of the market growing by 40 per cent in 2016, according to annual figures released by Wine Australia. Overtaking the United States At the end of 2016, China overtook the United States as the...
As already mentioned in our past article, WeChat is dominating across social media platforms in China, with WeChat users making 2.1 billion minutes of free calls and exchanging 46 billion red packets (hongbao) on WeChat during the past Chinese New Year 2017, five times more...
Live streaming whether used as a way of entertainment or as marketing for a particular event or person has caught on to become a very well-received feature on the web. The feature has quickly risen over the last several years to become a prominent aspect in...
Reports at Quartz Media claim that "In 2017's "new normal," luxury brands will have to work a lot harder to sell their pricey goods." From what we've seen so far, this does not seem to be too far from the truth. The Luxury Industry, 2016, 2017...
