Whether to promote brands, build customer relationships or just engage with their audience, Weibo has always been a vital tool in Chinese marketing. Although Weibo suffered heavily in 2011 from the rise of WeChat; over the last several years, Weibo's team has been working tirelessly and are now...
With more than 12 million official brand accounts, over 800 million monthly active users and 61% users consulting the platform more than a whopping 10 times every day WeChat has paved way for an unprecedented door to one-to-one communication with consumers. Despite its prominence, many brands have yet...
Earlier this week, digital intelligence firm L2 released its annual Digital IQ Index for Chinese Luxury 2017, benchmarking the digital performance of 89 different Luxury Fashion and Watches & Jewelry brands operating in China. The Digital IQ Index provides critical knowledge of opinion leaders, consumption...
In recent years, Chinese consumer habits have been changing particularly among millennials. Materialism and luxury products are no longer signifiers of social status, and younger people prefer to gain recognition by posting exclusive experiences online. This has proved to be an issue for the industry last...
With over two thirds of WeChat and Weibo users shopping online every month, China's digital market is as exciting as ever! With that being said, have you ever wondered what goes through the mind of a Chinese consumer before their purchase of a product? Well,...
Many luxury brands have been using WeChat to make the most out of Mother's Day this year, whether it's promoting collections, boosting store traffic or simply improving customer relations. With the popular holiday still fresh in our minds, let's have a look at different ways...
Live streaming has become the most popular video format with over 325 million online viewers in total (a whopping 45.8% of Chinese netizens). The impact is even more evident in its revenue which is predicted to be a US$5 billion market by the end of 2017, making...
With over 800 million monthly users, WeChat is regarded by many as the most popular Chinese social network and subsequently one of the most powerful social media marketing tools for targeting Chinese consumers. For marketers to capitalise on this, they must understand the steps in...
Key Opinion Leaders (KOLs) are a key strategy to amplify a brand's online presence and position. Despite user generated travel portals i.e. Trip Advisor, have not seen as much of a popularity spike as in the West, Chinese consumers are still keen to make travel decisions...
China has over 721 million internet users in China and 481 million are constantly active on networks like WeChat and Weibo. This presents ample opportunity for Western brands to make use of however, most have fallen short in their attempts to break into this market. In...
