This year's Valentines Day was a resounding success for many businesses. In the past couple weeks, luxury brands’ social media accounts have been filled with both localized campaigns and Valentine’s Day products that seem to translate to Chinese audiences alongside their Western debut. With the...
For an afternoon of discussion on new technologies and opportunities for luxury brands, the Luxury Society Keynote in Shanghai recently gathered executives from Baidu, Baume & Mercier, Bulgari, Dior, LVMH, Mei.com, Michael Kors, Nars, Sephora, Swarovski, Shiseido, Qeelin, UCO Cosmetics, Yixia Tech, and many more speakers, panelists,...
Here at Luxion Media, we have talked a lot about WeChat and Weibo as the goto Social Media platforms in China. So how exactly can these platforms be used as a marketing tool for brands? We have compiled 20 of the best marketing campaigns on both...
WeChat is without a doubt one of the best marketing tools for businesses trying to establish themselves within the Chinese market, and in this day and age, a strong media presence is a must for businesses trying to gain recognition. Here, we've compiled 23 helpful...
As already mentioned in our past article, WeChat is dominating across social media platforms in China, with WeChat users making 2.1 billion minutes of free calls and exchanging 46 billion red packets (hongbao) on WeChat during the past Chinese New Year 2017, five times more...
With such a vast digital cluster at our fingertips, it can be easy for things to slip by. For many, this includes WeChat. Along with a short introduction of WeChat, we will also provide you with several case studies and data reports to maximise your understanding of this platform. A short...
