As evident from backlash received earlier this year, international luxury brands have repeatedly payed the price for attempting to play the Chinese style” card with local consumers. Though luxury brands mean well through their less successful products and campaigns, all too often do these fail and backfire due...
In a recent report by BNP Paribas, "The Shopping Guide: Bloggers in China", fashion bloggers are said to "have filled a void on the internet ahead of luxury/fashion brands and publishers" in educating Chinese consumers about different global brands. The influx of rapid change has meant...
Here at Luxion Media, we have talked a lot about WeChat and Weibo as the goto Social Media platforms in China. So how exactly can these platforms be used as a marketing tool for brands? We have compiled 20 of the best marketing campaigns on both...
