Tourists want more than just a bed and a warm shower
For a long time, China’s tourism industry (tour operators) has benefited from working together alongside larger multinational hotel chains that can offer a consistent experience for their customers that is both affordable and straightforward.
- For them, scale is important, both in terms of the number of rooms as well as for driving costs down.
- As such, booking guests at numerous smaller hotels prove a logistic challenge in working with tight travel itineraries and makes it impossible to provide an equally satisfying experience for all their customers.
The result is that most Chinese tourist groups end up staying at nondescript hotels that, while good enough for a night’s sleep, offer little other than a comfortable enough bed and a warm shower.
Change in accommodation
Capitalizing on the growth of such travel has been far out of reach for both independent hoteliers, luxury hotels, as well more exciting chain hotel properties. For tour operators—who look for low costs, scale, long-term contracts, and reliable quality—hotels competing with something that is more than cheap no-frills experiences, fall on deaf ears.
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