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Chinese Marketing Case Studies Library

Welcome to the Chinese Marketing Case Studies Library


So you are interested in Chinese marketing, but don’t know where to start? Why not look through some of the most successful Chinese marketing campaigns over the last few years on every platform from Weibo, to WeChat, to Live Streaming.


These case studies showcase what great brands can achieve with clever marketing. We hope these case studies inspire you to your own Chinese marketing success. We will be constantly updating with new case studies, so stay tuned!

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Chanel takes on 2018 CNY with Gabrielle Fragrance WeChat and Weibo Online Event

While the Chinese New Year has not being a top priority for Chanel, they have still made an attempt to celebrate it with its fans. This year, it was in the form of an online event, where they would invite their consumers to try our…

Clarins uses O2O “Speak Out Your Love” Campaign to Encourage Family Interaction

Clarins, a luxury skincare brand, launched its “Speak Out Your Love” campaign on May 10.

Clinique uses retro mobile game to promote its ‘Even Better Clinical Dark Spot Corrector & Optimiser’ product

An app that many of us will remember is the Nokia mobile phone game Snake. Though it may have had its heyday in the 1990s, Clinique (American skincare brand) has launched an interactive mobile campaign in which followers can relive the simple, yet addictive fun they had in the past!

Michael Kors using WeChat for Customer Relationship Management

In collaboration with the FACEU app, luxury fashion house Michael Kors launched a video competition on WeChat in China.

Maybelline sells 10,000 lipsticks in China within two hours with KOLs and Live Streaming

In 2016, Maybelline was able to sell 10,000 lipstick products in China within two hours through leveraging the influence of celebrities and key opinion leaders.

Chanel: Successfully using Moment Ads to promote 2017 Spring/Summer Ready-to-Wear Collection

Among many others, Chanel has become one of the pioneers in placing advertising campaigns on WeChat’s Moments stream by promoting its 2017 Spring/Summer Ready-to-Wear Collection.

SK-II: Using WeChat to go from Online to Offline

Aiming to make the connection between online and offline, premium skincare brand SK-II recently launched a WeChat campaign that invites online customers to experience a “perfect PITERA” treatment in any of its physical stores in China.

Shisheido introduces ‘Encounter sunlight, awaken fair skin’ hashtag

Shiseido launched a campaign on Weibo reflecting the sun protection and skin whitening craze that persists among Chinese consumers.

Swarvoski shares secrets in ‘Sparking Secrets’ campaign

On July 13th 2012, Swarovski began a campaign called Sparking Secrets at the Shanghai Exhibition Center, sharing its crystal-making process with the public in an exhibit that incorporated a behind-the-scene look at the brand with interactive experiences.

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