Chinese Marketing Case Studies Library

While the Chinese New Year has not being a top priority for Chanel, they have still made an attempt to celebrate it with its fans. This year, it was in the form of an online event, where they would invite their consumers to try our…

Clarins, a luxury skincare brand, launched its “Speak Out Your Love” campaign on May 10.

An app that many of us will remember is the Nokia mobile phone game Snake. Though it may have had its heyday in the 1990s, Clinique (American skincare brand) has launched an interactive mobile campaign in which followers can relive the simple, yet addictive fun they had in the past!

In collaboration with the FACEU app, luxury fashion house Michael Kors launched a video competition on WeChat in China.

In 2016, Maybelline was able to sell 10,000 lipstick products in China within two hours through leveraging the influence of celebrities and key opinion leaders.

Among many others, Chanel has become one of the pioneers in placing advertising campaigns on WeChat’s Moments stream by promoting its 2017 Spring/Summer Ready-to-Wear Collection.

Aiming to make the connection between online and offline, premium skincare brand SK-II recently launched a WeChat campaign that invites online customers to experience a “perfect PITERA” treatment in any of its physical stores in China.

Shiseido launched a campaign on Weibo reflecting the sun protection and skin whitening craze that persists among Chinese consumers.

On July 13th 2012, Swarovski began a campaign called Sparking Secrets at the Shanghai Exhibition Center, sharing its crystal-making process with the public in an exhibit that incorporated a behind-the-scene look at the brand with interactive experiences.