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Chinese Marketing Strategy


Entering the Chinese market has never been easy due to the Chinese language and numerous cultural differences. In addition, the Chinese consumer behaviour and insight is difficult to capture, the unfamiliar channels of digital marketing and fierce competitors all make marketing to China a difficult process.


At Luxion we provide tailored solutions based on an in-depth understanding of the Chinese market and your business goal. Furthermore, we help overcome the cultural and geographical barriers and quickly target specific opportunities along with generating increased value from products and services, delivering results and achieving sustained growth.


Our effective market planning utilises the channel and resources, making sure all market spending is spend effectively.


Our services include:


  • Chinese market research
  • Chinese consumer insight
  • Competitive analysis
  • Brand proposition in China
  • Integrated marketing strategy
  • SEO and SEM strategy
  • Social Media Strategy
  • Online Campaign Strategy and Planning