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Luxury Shopping

Guerlain’s WeChat Gamification

To celebrate its latest lipstick, the KissKiss Matte collection, Guerlain partnered with a major player in duty-free shopping, Sunrise Duty-Free, to create a WeChat game. Within 10 days of its launch, the campaign attracted 18,582 page views and 10,000 players.   Bonhomme says, “a standard post is not enough anymore....