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Chinese Marketing Case Studies Library

Welcome to the Chinese Marketing Case Studies Library

 

So you are interested in Chinese marketing, but don’t know where to start? Why not look through some of the most successful Chinese marketing campaigns over the last few years on every platform from Weibo, to WeChat, to Live Streaming.

 

These case studies showcase what great brands can achieve with clever marketing. We hope these case studies inspire you to your own Chinese marketing success. We will be constantly updating with new case studies, so stay tuned!

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China’s Golden Week Case Study Series: Hugo Boss

For China’s golden week (from October 1 through to 8), many brands have taken this public holiday as an opportunity to capture the attention of Chinese consumers. For the next 6 days, we will be looking at the different brands that have implemented campaigns over…

British Airways launches heartfelt ‘Flying The Nest’ WeChat Campaign for Chinese students studying abroad

In the summer of 2016, British Airways enlisted the help of Ogilvy & Mather (advertising and PR marketing agency) to create a video campaign highlighting a growing group in China’s tourism market: students studying abroad and the family they leave behind.

British Airways’ gains 10000 followers in just 10 days with ticket campaign

In 2014, together British Airways launched their very first WeChat campaign just in time to celebrate the Chinese New Year. In an attempt to convert their 350,000 existing Sina Weibo following to their new WeChat account, BA took inspiration from traditional Chinese festive behaviour in the form of a golden ticket giveaway.

AOMI Luxury Experience featuring KOLs, Video Marketing, Weibo and Live Streaming

AOMI in partnership with Grazia Australia and Mercedes Benz Fashion week took a few internet influencers on a 3 day adventure in Sydney, Hunter Valley and Blue Mountains.

Tourism New Zealand showcases destination through Weibo and KOLs, attracting over 592,000 likes at one point

Lots of international companies have already tasted success on the most popular social network in China. In 2011, Tourism New Zealand signed up multi-award-winning Chinese actress Yao Chen as their brand ambassador in mainland China. At the time she had more than 40 million Weibo followers.

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