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Chinese Marketing Case Studies Library

Welcome to the Chinese Marketing Case Studies Library

 

So you are interested in Chinese marketing, but don’t know where to start? Why not look through some of the most successful Chinese marketing campaigns over the last few years on every platform from Weibo, to WeChat, to Live Streaming.

 

These case studies showcase what great brands can achieve with clever marketing. We hope these case studies inspire you to your own Chinese marketing success. We will be constantly updating with new case studies, so stay tuned!

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Mulberry captures the hearts of Chinese during China’s 2015 Valentine/Qixi Festival

In today’s mobile-led era, the importance for relatively newer businesses to make a digital impact is all the more important. Mulberry understanding this, took forward with their marketing campaign for Qixi Festival, or Chinese Valentine’s Day in August 2015.

Uniqlo uses “Style Your Life” campaign to more than double their WeChat followers

Uniqlo understood quickly that China was a mobile dominated environment and having very strong physical presence in the country with their numerous stores, allowed then to launch their “Style your life” campaign back in 2014.

How Starbucks used 26 emoticons to get 130,000 followers

In 2012, Starbucks launched a new product by the name of Refresha, made from green coffee bean extract. To introduce the new drink on a large scale to their Chinese consumers, Starbucks launched a social media platform campaign that was both fun and memorable and also effectively persuaded their fans to actively participate.

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