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‘My EP&L’ Program by Kering Promotes Communication and Environmental Awareness

Kering’s mini-program, “My EP&L”, allows users to calculate the environmental “profit and loss” of their purchases. They can make more informed decisions based on a score that is broken down by materials, sourcing of materials, and the manufacturing region of a product. It offers tremendous transparency about the supply chain of a given luxury item.

 

Bonhomme says, Kering’s informative and engaging mini program leads the new trend of CRS communication in the market. The campaign enabled the company to have a distinguished eco-friendly image among Chinese customers.

 

Source: Jingdaily

 

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