Event: Our client hosted an exclusive Maserati Driveday for Zoomspeed members (Part of our Luxion Club). The day featured a showroom briefing and then the group took a selection of 7 gorgeous Maserati’s on a scenic drive through a national park, finishing with a private dining experience at Pilu Freshwater.
Marketing: Following the event, Zoomspeed group posted an article about the event via their official WeChat account.
Results: A sale of $300k Maserati as a direct result of the event. Great targeted exposure with 500 targeted young wealthy Chinese who are passionate about cars.
Event, Social Media, Video