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Dunkin’ Donuts: Take a photo for a free coffee

During August 18 of 2013, Dunkin’ Donuts China invited its fans in Shaanxi area to participate in a Weibo campaign titled “take a photo of our ad for a free coffee”.


  • Participants who snap a picture of the Dunkin’ Donuts’s ad at the Clocktower underpass in Shaanxi, post the picture with the handle @陕西唐恩都乐, and refer it to three friends will be awarded a free cup of joe at Dunkin’ Donuts’ Luomashi Store.
  • The campaign lasted throughout the next several days, bringing in footfall (number of people entering a shop or shopping area at a given time) and increasing brand awareness on China’s social media community.
  • Twenty cups of Americano were to be given away each day.



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