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Luxury E-Commerce Site Mei.com uses KOLs and WeChat to promote its ‘Global Fashion Buyers Live Show’

In order to promote its ‘Global Fashion Buyers Live Show’, Mei.com implemented a WeChat campaign that would list five pictures and several hints about the fashion bloggers who were going to attend the event on April 16.


The luxury e-commerce site invited readers to guess the names of these fashion bloggers and post their answers in the comments section. Two tickets would then be awarded to the first three people who figured out at least three names out of five correctly.


On the day of the event, famous KOLs including actress Song Jia, fashion stylist Han Huohuo, Weibo celebrity Wang Xiao along with western fashion influencers Linda Tol, Taylor Tomasi Hill and Blair Eagie attended the event and shared their mix-and-match tips and style suggestions with Chinese consumers. Victoria’s Secret’s supermodel Miranda Kerr also sent her greetings to Chinese fans in a pre-recorded video during the show.


Source: Jing Daily

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