Going on from our article yesterday, we will be looking at Singles' Day and results of Tmall's (and other brands') integration of the 'See Now, Buy Now' model. What is Singles Day, a brief overview? A decade ago, November 11th was a tongue-in-cheek cultural "celebration" of single...
Chinese luxury consumers, who have increasingly dominated the luxury industry over the past 15 year, have turned many traditional approaches to luxury obsolete. Today we will be looking at a new report titled "The Strategic Perspective on Luxury Goods" published by French Investment Bank Exane...
Many luxury brands have been using WeChat to make the most out of Mother's Day this year, whether it's promoting collections, boosting store traffic or simply improving customer relations. With the popular holiday still fresh in our minds, let's have a look at different ways...
Photo sharing sites have been crucial for brands in wanting to unveil their latest products to the Chinese market. One popular example is Pinterest. Both domestic and overseas luxury brands have benefited from Pinterest helping them reach out to Chinese consumers and attract buyers. In a unfortunate turn of...
While it can be difficult to navigate China's sea of fashion bloggers on networking platforms like WeChat and Weibo, knowing who they are can be crucial for engaging Chinese consumers. The five bloggers below aren't only influencing consumers, but are setting out a path for...
Youku, launched a year after Youtube, has been following in the global video hosting service's footsteps, seeing impressive growth statistics with each year, with the number of monthly active users sitting at over 500 million and being regarded as "China's Youtube". However, throughout YouTube and Youku's...
Here at Luxion Media, we have talked a lot about WeChat and Weibo as the goto Social Media platforms in China. So how exactly can these platforms be used as a marketing tool for brands? We have compiled 20 of the best marketing campaigns on both...
WeChat is without a doubt one of the best marketing tools for businesses trying to establish themselves within the Chinese market, and in this day and age, a strong media presence is a must for businesses trying to gain recognition. Here, we've compiled 23 helpful...
With such a vast digital cluster at our fingertips, it can be easy for things to slip by. For many, this includes WeChat. Along with a short introduction of WeChat, we will also provide you with several case studies and data reports to maximise your understanding of this platform. A short...
