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Burberry’s Mini-Program Designed to Drive Traffic To Stores

The goal of Burberry’s mini-program is to drive traffic to retail stores while complimenting its in-store services. Users can make plans to visit specific stores at specific times, and supplement their accounts with important personal information. They can also chat one-on-one with an online customer service representative via this mini-program.


Bonhomme says, The brand made the mini-program a well-thought-out extension of their offline customer service. This WeChat customization service empowered the brand to efficiently collect customer data and drive to Burberry offline boutique.


Source: Jingdaily