This location-based photo sharing platform allows users to search Longchamp store locations, and use a digital map to navigate their way there. The subpage for each location is designed to look and feel like the WeChat moment sharing pages. Users can check in and share photos of their Longchamp bags within a mini-community.
Bonhomme says, “This is a creative way to interact with fans. Instead of using Wechat as a one-to-one communication tool between the brand and the customers, Longchamp made a distinct use of Wechat by encouraging fans to share with each other inside its mini-community.”