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Prada’s Lunar New Year Robot Dog Campaign

Last week, Prada released a video featuring a robot dog family to introduce its special Lunar New Year-themed handbag on WeChat and Weibo.

The brand also launched an interactive page on WeChat to tell readers about other Lunar New Year offerings from Prada, such as pop-up stores in the country’s major high-end department stores.

 

Source: SCMP

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