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Chinese Marketing Blog – Latest News and Insights about China

The Baby Product Market in China: A Booming Industry in 2024

China's baby product market continues to experience significant growth in 2024, driven by changing consumer preferences, technological advancements, and evolving demographics. Despite challenges such as a declining birth rate, the industry remains robust, with several key trends shaping its landscape. One notable area of growth is the pram and stroller segment, which has seen increased demand as...

The Cute Economy in China: An In-Depth Exploration

Introduction In recent years, China has witnessed the meteoric rise of what's commonly known as the "cute economy" or "meng economy" (萌经济). This phenomenon has transformed from a niche market into a multi-billion dollar industry, permeating various sectors of the Chinese economy and influencing consumer behavior...

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Using VR to Gain Chinese Consumers In 2018

Destinations around the world are looking at virtual reality technologies to attract Chinese travelers. The VR platform offers the opportunity to reach China's younger and more affluent tech-savvy consumers. Although still in its early stages, it has already been divided across multiple high-end platforms including HTC's...