AOMI in partnership with Grazia Australia and Mercedes Benz Fashion week took a few internet influencers on a 3 day adventure in Sydney, Hunter Valley and Blue Mountains.
The influencers had over 3 million combined followers on Weibo.
The Luxion team was tasked to create a series of content for this experience, from video, to photography to social media content.
We also created a Weibo account for several of the suppliers, in anticipation for the increased attention.
The result of this campaign was massive exposure for all the brands, location involved in the production and experience, and a launch pad for some of the new social media accounts. Love Cabins Blue Mountains gained over 5,000 followers in a few days.
Total reach of the subsequent WeChat and Video posts had over 2 million impressions and views.