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Coach Pre Fall 2016 shake campaign launches in Hong Kong

Coach, one of New York’s leading fashion brands, introduced its’ latest product line at the Hong Kong International Airport. Along with JCDecaux, Coach placed digital screens and light-boxes at several areas around the airport.


At these points, staff from Coach would encourage nearby WeChat users to shake their phones for a surprise. Once users had shook their phones and landed on the campaign landing page, they were invited to take part in a photo sharing contest.


All users had to do was take a photo and add a campaign-specific hashtag (#CoachPreFall2016) in order to participate in a lucky draw for a signature Coach handbag.


Source: Sekkei Studio

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