Coach, one of New York’s leading fashion brands, introduced its’ latest product line at the Hong Kong International Airport. Along with JCDecaux, Coach placed digital screens and light-boxes at several areas around the airport.
At these points, staff from Coach would encourage nearby WeChat users to shake their phones for a surprise. Once users had shook their phones and landed on the campaign landing page, they were invited to take part in a photo sharing contest.
All users had to do was take a photo and add a campaign-specific hashtag (#CoachPreFall2016) in order to participate in a lucky draw for a signature Coach handbag.
Source: Sekkei Studio