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Chinese Hospitality

The rise of independence in Chinese traveller itineraries means that the majority of accommodation research and booking now takes place online.


Luxion has experience working with some of the Australia’s most prestigious and unique hotel groups, delivering tailor-made strategies to reach targeted segments of Chinese travellers. We know intimately the needs of Chinese consumers when researching and selecting hotels and our dedicated creative team brings the right key attributes to life through exquisite shareable online content.


In addition we offer a unique network of travel sector media partners, platforms, influencers and relevant celebrities to deliver reach and create positive IWOM among target segments.