According to a daily telegraph post, the best way for Aussie companies to advertise to Chinese consumers is not through traditional channels, but through digital means. In fact just earlier this week, Chinese Premier Li Keqiang's visit to Australia this week is a clear message that...
For an afternoon of discussion on new technologies and opportunities for luxury brands, the Luxury Society Keynote in Shanghai recently gathered executives from Baidu, Baume & Mercier, Bulgari, Dior, LVMH, Mei.com, Michael Kors, Nars, Sephora, Swarovski, Shiseido, Qeelin, UCO Cosmetics, Yixia Tech, and many more speakers, panelists,...
WeChat is without a doubt one of the best marketing tools for businesses trying to establish themselves within the Chinese market, and in this day and age, a strong media presence is a must for businesses trying to gain recognition. Here, we've compiled 23 helpful...
Over the last decade, the Chinese have grown to become one of the most prominent luxury consumers. In fact, the Chinese are estimated to make approximately 30 percent of luxury purchases worldwide -- and maybe more. How well have the Chinese progressed in 2016? Bain & Company estimated...
