Furla launched a photo-sharing campaign for Mother’s Day.
Unlike other brands that also used a photo sharing campaign (e.g. Coach), Furla emphasised upon the social potential of the campaign; offering the option for users to add customised stickers that could be uploaded within its own HTML5 page.
Followers were then encouraged to share their favourite sticker-covered photo to their Moments feed for the friends to see by offering a chance to win a wallet.
Source: Jing Daily
Want to search more great case studies in our library? Here are some quick searches to get you started: