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Furla’s Mother’s Day campaign lets WeChat users play around with Customised Stickers

Furla launched a photo-sharing campaign for Mother’s Day.


Unlike other brands that also used a photo sharing campaign (e.g. Coach), Furla emphasised upon the social potential of the campaign; offering the option for users to add customised stickers that could be uploaded within its own HTML5 page.


Followers were then encouraged to share their favourite sticker-covered photo to their Moments feed for the friends to see by offering a chance to win a wallet.


Source: Jing Daily

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